Consumer goods company

Solutions Unlock growth Customer Innovation & Growth Test customer responses before going to market

Roughly half of new product launches missed volume targets, and the company usually could not tell which half until after shelf space and media budget had been committed. We built a synthetic-panel testing platform on transaction and panel data, so brand teams could simulate response to new concepts and price points before committing spend.

Launch success rose from about 50% to about 70% over 18 months. Category teams now run more than 30 simulations a year without external support.